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CONTENTS INTRODUCTION COMPANY PROFILE1 THE COMPETITIVE PC CHIP MARKET2 DIVERSIFICATION AND GLOBAL POSITION3 COLLABORATIVE EFFORTS4 GLOBAL TECHNOLOGY5 LEGAL ENVIRONMENT6 THE EHS PROGRAM7 AMDS WORK FORCE8 SAFETY AND HEALTH POLICY7 ENVIRONMENTAL POLICY8 SOCIAL RESPONSIBILITY10 CONCLUSION11 WORKS CITED12 INTRODUCTION COMPANY PROFILE Advanced Micro Devices Inc is ranked as the as the worlds second largest PC chipmaker with a market share of just 17 far behind Intel Corp with 81 of the market Buckman and Williams 2001 1 However in 2000 AMDs sales jumped 63 to 46 billion producing 983 million in net income and its first profitable year since 1995 Streetwalker 2001 1 AMD owns engineering manufacturing warehousing and administrative facilities where it produces not only PC chips but also microprocessors memory circuits logic circuits flash memory devices telecommunication products and embedded processors Moodys 2000 2520 The companys headquarters and research and development site are located in Sunnyvale CA while the wafer manufacturing plants are located in Austin TX and Dresden Germany The test and assembly facilities are located in Bangkok Thailand and Penang Malaysia The company has also established production at the Singapores test and assembly facility as well as an analysis and design plant in Suzhou China In addition a new plant in Japan a joint venture of AMD and Fujitsu called AMD Fujitsu Semiconductor Ltd or FASB will begin operations in the first half of 2001 Dum 2000 2 AMD like many technological multinational enterprises MNE prefers to locate its factories and assembly plants in technology clusters in stable and democratic countries However AMD knows that East Asia is one of the best places for setting up factories because of cheap wages stable countries proximity to suppliers and potentially large markets In fact six out of AMDs nine facilities are located in East Asia and employ approximately 5600 people The companys consolidated global position produces a very interesting case This paper will analyze
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