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AOLTime Warner 1 Anne Foss Kaplan University November 16 2004 Management Policy and Strategies MT-401-01 Lesson Project 7 Professor Edmondson AOL Time Warner AOL Time Warner 2 AOL American on Line went public in 1992 with just 27 Million in revenues and only about 200000 subscribers Time Warner was founded in 1923 it was a vast seller of magazines film music and TV broadcasting In January of 2000 the two companies merged and became AOL Time Warner AOL TW This merger was valued at 156Billion and was one of the largest ever This merger took over a year to close They had to deal with a range of difficult antitrust issues Then AOLs shares dropped from 68 to 47 this was due to the economy Yang 2000 pg 36-38 The best strength they had was when they merged together they created a business that was into a vast majority of small business Time Warner was a vertical company that expanded into TV magazines films music Their growth was expanding out and not upwards AOL was in my opinion a horizontal company that was in expand up with the new age of computers With this they are able to feed off one another AOL is able to use Time Warner cable side to offer their customers faster web service This made AOL then the king of the internet This brought in CNN CNN News clips and others for a premium prices With the help of Time Warner who had cable AOL was able to expand into DSL and Satellite systems This in turn increase Time Warners with customers who would receive an enhancing service provider Together the two have together over 100 million subscribers AOL Time Warner 3 Yang 2000 pg 36-38 With the great expectations of growth and profit they to
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