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At 30 years of age Adam Freeland has achieved a lot He owns a successful record label and is recognised as one of the worlds most popular djs He is also a respected artistproducer having recently completed his debut artist album titled Now and Them Yet through all his commercial success Adam Freeland has displayed various forms of counter - cultural practice He is recognised as having pioneered the musical genre breakbeatnu skool breaks and to this day has continued to expand the limits of this sound defying the genres purists In the dance scene djs rule supreme and djs find it hard to voice their opinions Adam Freeland realising he had a lot to say created a live band with a social conscience His new band Freeland is spreading his political messages to youthful audiences throughout the world As a record label boss Freeland encourages his artists to produce intelligent soulful music instead of dance-floor fodder Counter culture can be loosely defined as deviance from a societys or a scenes expectations In this essay I will utilise several readings and analytical techniques in order to highlight the counter - cultural actions and perspectives of my chosen artist Adam Freeland Adam Freeland - Breaks pioneer Being hailed as the pioneer of a genresound can be considered a counter - cultural breakthrough This section will highlight Adam Freelands contribution to the birth and growth of BreakbeatNu Skool Breaks Adam Freeland was born on the 7th of August 1973 in Welwyn Garden City England He began djing deep house in 1992 He soon became bored with a scene where djs where expected to play the same sound in their sets Freeland began experimenting by mixing music of different genres such as electro and hip - hop into his deep house sets This experimentation sparked his search for records that drew from a wide range of influences yet had a certain sound
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