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Word Count: 1,062
Don Facundo Bacardi Masso was born in Sitges Spain in October of 1814 Fifteen years later he and his family moved to Cuba to live in the port city of Santiago This wine merchant had a thing for rum most people thought rum could only be for pirates because of its strong taste He experimented a lot with the process of making rum from the raw materials and fermentation to the distillation He then added the most important step mellowing the rum through charcoal filtration to remove impurities This amazing discovery led to the product he was looking for He wanted a place where he could produce his rum for more than just his friends So he purchased a small distillery When he walked through his first factory he discovered that a large number of bats were living in the rafters To the Cuban people bats are a sign of good fortune therefore he allowed them to stay and the bat became the logo for Bacardi rum which is still used todayThe bat logo meant a lot to Don Facundos wife Doria Amalia She knew that the bat meant good health good fortune and family unity She also believed that since there was a very high rate of illiteracy in the 19th century a product needed a memorable logo or a trademark for the people to recognize After this the news of the wonderful new rum spread through out Cuba Locals believed that the bat did indeed bring good fortune to Bacardi In the present day the Bacardi bat is seen in more than 170 countries around the world and was recognized as one of the worlds top ten international brand namesBesides the bat another symbol is seen on every bottle of Bacardi This emblem is the Spanish coat of arms This honor was given to Don Facundo by Queen Maria Cristina after his alcohol was awarded a Gold medal at the Barcelona Exposition Four
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