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Martha Stewart Living Omnimedia Marthas Everyday Problems Case Summary Martha Stewart born in 1941 as Martha Kostyra grew up in Nutley New Jersey in a working-class family with six children At an early age her mother taught her the basics of cooking baking canning and sewing and her father introduced her to gardening Because of this her parents helped develop Marthas passion for cooking gardening and homekeeping which eventually lead to the creation of Martha Stewart Living Omnimedia MSLO Company Martha earned her bachelors degree in history and architectural history at Barnard College She married during her sophomore year and after graduating became a successful stockbroker In 1972 Martha her husband and her daughter Alexis moved to Westport Connecticut where she developed a catering business that displayed her cooking ability and uniqueness This is how Martha got the idea for her first book entitled Entertaining which was published in 1982 Years later Martha Stewart Living Omnimedia MSLO was born and Martha became Americas best-known homemaker Company MSLO is a leading provider of original how to content and products for the home The Martha Stewart brand is leveraged across four business segments - Publishing Television Merchandising and InternetDirect Commerce MSLO has eight core content areas - Home Cooking and Entertaining Gardening Crafts Holiday Keeping Weddings and Baby and Kids - in which creative experts are constantly seeking and developing new ideas to maintain the high quality and value associated with the brand The experts at MSLO produce an extensive collection of how to articles books television programs newspaper columns radio segments and products relating to the eight core content areas throughout the four business segments Company Publishing is MSLOs largest business segment which accounted for 1826 million of total revenues for 2002 It includes magazines such as Martha Stewart Living and Martha Stewart Weddings nearly 40 Martha Stewart books the ask Martha newspaper column and radio show and a music library of compilation CDs The
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