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Tibor Kalman Tibor Kalman was born in 1949 in Budapest At the age of eight his family moved to Poughkeepsie NY where Kalman was ridiculed for being an outsider and not knowing the English language Haber It was evident from the very beginning that Kalman would not fit in with all the other kids- he was different not only in his life but in his design work as well Kalman is best known for his design work with his New York based design firm MCo Yet his most influential and amazing work was in the pages of Colors Magazine part of the Benetton Group Kalman accepted a position as Editor of Colors As Kalman would say the title is there for the sake of a title His jobs included everything and were always changing In 1991 he closed MCo to move to Rome and begin a new venture in the world to design- one that would never be forgotten Long before Kalman Colors had already been established as a magazine that dealt with controversy and with specific issues such as sexuality race aids and human rights Kalman as an edition to Colors only enhanced what the magazine was already doing Kalman brought a multi-lingual magazine that would be accessible to everyone everywhere Colors was not about marketing to specific classes or ethnic groups Whoever could see one of the many intense pictures or read one of the many was thus able to appreciate the magazine Kalman used pictures to dominate over text Haber With the images being the main focus of the magazines the feelings and thoughts that they conveyed were far more dramatic than that of the text Not to rule out the importance of the ext by any means but text requires time it requires thought and knowledge while images are instantaneous The impact of the image stares right into the eyes of the reader- it leaves a lasting impression and gives
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