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Wallace Amos Jr better known as Wally Amos was born in Tallahassee Florida on July 1 1936 Wally was an ambitious student and dropped out of high school six months before graduation After serving in the Air Force for four years he moved to Saks Fifth Avenue where he earned eighty-five dollars a week in the early 1960s Ever ambitious and unsatisfied he left Saks and took a thirty-five dollar pay cut to work as a mail clerk at the William Morris Agency Though he started at the bottom he quickly moved up to become executive vice-president and the first African-American talent agent for the agency Some of his clients at William Morris include the Supremes the Temptations Marvin Gaye Dionne Warwick and Patti Labelle Of course never having enough in 1967 he left his great success at the William Morris agency to try and venture out on his own and run his own personal management agency This however did not last very long due to a very limited number of clients The business was just crumbling around me he recalled but everybody loved my cookies Id bake up a batch and take em to meetings with clients lawyers whoever They encouraged me to try the cookie business and some of them even invested in the ideaThis was the start of a totally new idea to Wally Amos to sell Amos cookies in retail stores the suggestion made by his friend BJ Gilmore In 1975 I decided I would like to do something for satisfaction instead of for the money Based on his Aunt Dellas recipe he learned as a child he created an original pecan-packed chocolate chip cookie He borrowed money from several Hollywood stars and Motown artists such as Bill Cosby and Helen Reddy and with their financial backing he was able to open up the first store in 1975 the Famous Amos Cookie Company at the heart of Sunset Boulevard in Hollywood
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