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1 Introduction1 What is PEPSICO1 Brief History of PEPSICO1 Business Segments1 Frito-Lay1 Pepsi-Cola Company2 Tropicana3 2 Company Analysis4 External Analysis4 PEST Analysis4 Porters Diamond5 Five Forces8 Internal Analysis9 Porters Value Chain9 Boston Consulting Group12 Financial Analysis13 SWOT14 Strength14 Weakness14 Opportunities14 Threats15 3 Conclusions15 Marketing15 General15 4 Recommendations16 Bibliography17 Appendix17 Appendix I17 Appendix II17 Appendix III17 Appendix IV17 Appendix V17 Appendix VI17 1 Introduction What is PEPSICO PepsiCo is one of the most successful beverage and snack food business in the world The company consist of Frito Lay Co Pepsi-Cola Co and Tropicana Products Brief History of PEPSICO PepsiCo was funded in 1965 by Donald M Kendall Pepsi-Cola president and Herman W Lay president of Frito-Lay Caleb Bradham a New Bern NC pharmacist created pepsi-Cola in 1890 Frito-Lay Inc was formed by the 1961 merger of the Frito Company founded by Elmer Doolin in 1932 and the H W Lay Company founded by Herman W Lay also in 1932 In 1998 PepsiCo acquires Tropicana Products from Seagram Company Ltd Anthony Rossi founded Tropicana in 1947 Business Segments Frito-Lay Frito-Lay Inc was funded in 1961 by merging of The Frito Company and HW Lay Company Today Frito-Lay brands account for 40 of the world snack chip industry and 56 of the US industry Often Frito-Lay Company products are known by local names Matutano in Spain Walkers in the United Kingdom and others Major Frito-Lay Company products -Lays Potato Chips -Baked Lays Potato Chips -Ruffles Potato Chips -Doritos Tortilla Chips -Tostitos Tortilla Chips -Baked Tostitos -Santitas Tortilla Chips -Fritos Corn Chips -Cheetos Cheese Flavoured Snacks -Rold Gold Pretzels -Funyons Onion Flavoured Rings -Sun chips Multigrain Snacks -Cracker Jacks -Chesters Popcorn -Grandmas Cookies -Munchos Potato Chips -Smart food Popcorn -Baken-ets Fried Pork Skins -Frito-Lay Dips Salsa -Sabritas Potato Chips -3Ds -Smiths Potato Crisps -Walkers Potato Crisps Pepsi-Cola Company Caleb Bradham founded pepsi-Cola in 1890 Brand Pepsi and other Pepsi-Cola products account for nearly
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