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Conseco Inc Conseco was incorporated in 1979 as a life insurance holding company with the sole business activity of raising capital It has grown over time to become one of the leading sources of insurance investment and lending products in the United States Conseco has approximately 95 billion in managed assets 13 million customers and 14500 employees The firm is ranked 231 on the Fortune 500 list with revenues of 83 billion in 2000 This case not will answer four questions pertaining to Conseco Inc 1 Conseco management emphasizes a strategy of growth by acquisitions for the first 20 years of the companys life Critique this approach identify the advantages and disadvantages associated with this strategy Advantages A Increase Market Share Through acquisitions Conseco can gain greater market share very quickly Acquisitions of other companies has expanded Consecos business into other geographical locations For example Codelinks a subsidiary of Conseco is based in India given them the opportunities to do business there Acquisitions strenghthens their market position and offers new opportunities for competitive advantage B Increase Customer and Sales Acquisitions increases a companies customer base and sales When Conseco acquired Green Tree it believed extensive cross-selling opportunities existed between entities Conseco could tap into Green Trees extensive customer database with a full line of insurance products new business sales would surely benefit Also Green Tree finance products would be compatible with Consecos so they would benefit from their customers Acquisitions increases a companies customer base and sales C Increases Technology Reduces Costs When a new company is acquired technology and information is combined Combining operations with a rival can fill resource gaps allowing the company to do things which the prior companies couldnt do alone Also a good acquisition may offer considerable cost-saving opportunities For example Codelinks provided Conseco with the technology to program their web-based wire system The web-based program reduced costs dramatically and made them more efficient
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