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Word Count: 229
The Pollocks small Bakery is faced with a big decision on whether to accept a proposal from an airline food supplier which may significantly change its future business if it does accept the proposal Considering the various issues and weighing the alternatives available I would recommend that John accept the proposal Though enjoyed a steady increase of business the Pollocks is experiencing some problems high cost extended product line with small-volume items fully occupied schedule unprofitable less brand equity imminent competition threat The core problem is how to transform the bakery into the Brownie Factory to ensure long-term profitability Accepting the proposal could effectively solve most of the problems By cutting the size by 13 cost could be lowered down quality maintained capacity increased brand equity easily established overwork time lessened Most importantly profitability could be achieved The contract could bring 400013 03-015 - 003 6240 with high possibility of future business Pollocks could also use the brand leverage to explore other alternatives distributors existing customers and other airline food suppliers The business proposal is an excellent opportunity for Pollacks It could help Polacks to expand its existing customer base forestall possible competition realize a strategic move and become profitable This is a good example that marketing to organizations should understand create and deliver value to clients By cutting size of the brownies serve the purpose and John should positively consider the proposal
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