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I Dominant Economic Factors Market size The Black and Decker Corporation can be divided into three major segments these segments consist of power tools and accessories hardware and home improvement and fastening and assembly systems of these three power tools and accessories provide by far the majority of the sales 70 3209 million which is a 9 increase from 1998 Hardware and home improvement provides 882 million and is 19 of total sales a 4 increase from 1998 and fastening and assembly systems generate 498 million and are approximately 11 of Black Deckers total sales 7 increase from 1998 Scope of Competitive Rivalry Global The Black Decker Corporation is an International Business Therefore International Rivalry and competition exists Market Growth Rate Varies for each of Black Deckers markets ranging from 3-6 percent yearly Stage in Life Cycle Mature Number of Companies in Industry Depending on which segment is surveyed the number of companies varies In the Power Tool Industry Black and Decker has approximately nine major competitors a few of these include BoshSkil Makita Hitachi and Craftsmen In the Hardware industry Black and Decker has approximately ten major competitors and in the fastening and assembly systems industry Black Decker also has approximately ten major competitors Customers Sales to unaffiliated customers has been on the rise over the years in the power tools segment sales have risen from 29364 million in 1997 to 32093 in 1999 In the hardware segment sales have increased from 8048 million in 1997 to 8818 in 1999 and finally in the fastening and assembly systems segment sales have increased from 4513 million in 97 to 4977 in 99 While many of these sales are from repeat customers there is still a considerable increase in the number of customers from year to year Ease of EntryExit High entry barriers include capital cost number of competitors cost of manufacturing ability to compete internationally and the ability to produce
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