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Victorias Secret youre murdering my budget Proclaims regular customer Cyanne after making another online purchase from her favorite retail store When asked to rank the companys website the shopper admits 45 stars It would have been 5 stars if Id stopped bleeding from the last shipping charge Victorias Secret online is a complete addiction Cyanne 1 This testimonial is merely a small sample of the extensive number of lingerie connoisseurs who shop Victorias Secret via the Internet This highly profitable enterprise was the first to come to mind when prompted to select a company for analysis Reporting on the growth of Victorias Secrets broad spectrum of offerings as an effect of the Internet is made simple due largely from personal experience in shopping through this medium Easily the highest grossing lingerie company in the world Victorias Secret caters to shoppers in over 91 countries The Ohio based company reportedly drew in over a million visitors to their website after their first ever fashion show webcast in 1999 Krochmal 2 On average the womens apparel company hosts approximately 212000 viewers online per week Nine out of ten shoppers are women however after the initial broadcast of the first annual fashion show fifty-two percent of the visitors were male each spending an average of ten minutes on the site Krochmal 2 Men are exceedingly becoming more loyal gift shoppers compared to recent times Although primarily catalog sales account for the majority of the companys revenue significant portions of income result from in store sales and online services The existing marketing mix sales force is heavily concentrated on promotion and product aspects Conveniently many retail store locations exist multinationally accentuating the place aspect of the mix as well One main weakness viewed by multiple customers leans heavily on the price issue Prices although not astronomical tend to be on the higher end for this industry and type of apparel Most purchasers admit the quality of the
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