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Micro-Brewery Business Plan Business Plan Table of Contents Company Description Industry Analysis Products Related Services The Target Market Marketing Plan Sales Strategy Operations Management Organization Long-Term Development Exit Plan Financial Data Projections Company Description The Bk Ale House and Brewery an Atlantic Beach based pub and microbrewery Brewpub will operate as a single unit medium-size alehouse serving fine hand crafted high quality ale and lager beers The microbrewery will be located at 1001 Atlantic Boulevard in Atlantic Beach North Carolina Today there are over 700 microbreweries operating in the United States The Bk Ale House and Brewery will be Atlantic Beaches first modern microbrewery dedicated to producing flavorful ale and lager beers A tradition revitalized Mission Statement The companys goal is that of a multi-faceted success Our first responsibility is to the financial well being of the brewery We will meet this goal while trying to consider 1 the effect of our products on the well being of our customers and our staff 2 the impact that our business practices and choices will have on the environment and 3 the high quality of attitude fairness understanding and generosity between management staff customers and vendors Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond our basic financial goals Development Status The Bk Ale House and Brewery was incorporated in July of 1999 The founders are Minnie Mouse and Daisy Minnie is the President and Daisy is the Vice President There are 5000 shares of common stock issued Minnie and Daisy each own 1000 shares and the remainder are retained by the company for future distribution In addition they have loaned the company 100000
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