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Coursework This case study is about MSc Services Limited which provides a range of career development and recruiting services to the major players in the European Oil sector It has three offices in Aberdeen headquarter Stavanger Norway and The Hague Netherlands For the coming year the senior management investigates the issues whether to close the office in the Hague whether go into the market with a new personality testing service or whether to expand the Hague offices operations Task The case study should begin with an executive summary which summarizes the investigation of the described issues above In following sections decision parameters should be calculated to derive decision parameters A detailed financial evaluation should be provided by analyzing the companys profit position conducting a CVP analysis for the new service and a payback and Net Present Value calculation In the end of this report the conclusion should provide recommendations based on interpretation of the financial analysis and other external factors whether or not to undertake these projects Table of Contents 1EXECUTIVE SUMMARY 2 2THE FUTURE OF THE HAGUE OFFICE 3 3MARKETING STRATEGY - NEW PERSONALITY TESTING SERVICE 3 4THE EXPANSION OF THE HAGUE OFFICE 4 5CONCLUSION 6 APPENDIX 7 Appendix1 Bibliographies 7 1 EXECUTIVE SUMMARY This report considers three main issues including whether or not to close the office in Hague whether or not the company should introduce a new personality testing service and whether to undertake refurbishment in order to increase market share of The Hague office It has already been proposed by the manager of Stavanger and Aberdeen offices to close the Hague office due to its loss of 000000 But if we evaluate each firms margins and their contributions to the overall corporate
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