scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 6,510
Marks Spencer Case Study Introduction Page 3 EXTERNAL ENVIRONMENT 10PEST Analysis Page 3 20Porters Five Forces Model Page 4 INTERNAL ANALYSIS 30 Auditing the Resources of MS Page 5 40 Value Chain Analysis Page 8 50 Analysing the Culture Stakeholders in 1998 Page 11 60 Evaluation of MS Strategy Page 15 61 SWOT Analysis Page 16 70 Recommendations for future Strategies Page 19 Introduction Marks Spencer plc is one of the most recognizable clothing retailers in the UK The company stores also sell food and homeware and provide financial services MS has enjoyed a consistent record of success and profitability since its origins with a worldwide reputation for its innovative high quality products and competitive prices However MS prestige and outstanding long-term performance have been hit in recent years by falling sales and declining customer satisfaction The aim of this report is to identify the key factors that allowed MS to outperform its competitors up to the mid 1990s This assignment also explores the reasons behind MS recent crisis and it suggests a number of strategies to regain competitive advantage and to deal with the challenges MS faces currently and into the future Question 1 Identify MS and capabilities up to the mid 1990s and hence the sources of competitive advantage We can use two different approaches to identify the main drivers of MS success up to the mid 1990s as well as its recent crisis A well-known approach is to examine the external environment in which MS operates PEST analysis or
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA