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INDEX INTRODUCTION HOW DOES MCDONALDS WORK PHILOSOPHY OF THE COMPANY ITS WORKERS THE SUPPLIERS AND THEIR MACDONALIZATION THE CLIENTS AND THEIR BEHAVIOR OF BUYING THE COMPETITORS FORCES THAT CONSTITUTE THE MACRO ENVIROMENT THE PHYSICAL OR NATURAL ENVIRONMENT DEMOGRAPHIC SURROUNDING ECONOMIC SURROUND SOCIO-CULTURAL SURROUNDING POLITICALLEGAL MCDONALDS CHOOSES ITS MARKET THE PRODUCT AND THE BRAND THE PRICES OF THE COMPANY THE DISTRIBUTION THE COMMUNICATION AND THE PUBLICITY IN MCDONALDS THE PROMOTION IN THE COMPANY HESHE MAKES A BIG MAC THE FORCE OF SALE SOURCES OF INFORMATION INTRODUCTION My commercial analysis is based on a product of the company McDonalds the Big Mac For it I will begin my study with a brief review of the principles of McDonalds The first McDonalds was inaugurated by the McDonalds brothers in 1948 constituting itself as the first local in the history of the quick service of foods in San Bernardino California US they Offered quick food that is to say previously prepared food and served to high speed Without a doubt the base of its success was in substituting the conventional china that youthey used the rest of restaurants for the paper bags Soon they reached a high level of sales and although the menu was limited the success it was growing It was then when the supplier of the shaking machine shake Ray Kroc surprised by the quantity of Multi-mixers requested it proposed the opening of new restaurants This way in 1955 the first local of the Corporation was inaugurated in charge of Ray Kroc During the 50s and the 60s Rays managerial team Kroc established the successful philosophy of the system of the company Quality Service Cleaning and Value At the moment this Franchise possesses more than 25000 establishments in 117 countries and five are the continents
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