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Introduction Sony and Pioneer are tow of the most prominent companies in the consumer electronics industry today They are head-to-head competitors on many similar products in the industry also Sony is a much larger and older company than Pioneer with Sony penetrating many areas that Pioneer has yet to explore Sony is about 20 years older than Pioneer Sony began in 1946 and Pioneer started in 1966 We will be looking at the overall make-up of these two companies and how they stack up against each other throughout the paper Background Information on Sony Sony was established on May 7 1946 The company name Sony was created by combining two words One is sonus in Latin which is the root of the such words as sound and sonic The other is sonny meaning little son The words were used to show that Sony is a very small group of young people who have the energy and passion toward unlimited creation Sony has 41 global sites across the world Sony also employs 177000 people across those global sites and that is a 23 growth increase in one year Sonys sales from last year rose to 57109 million which is a sales growth of 116 in that one- year time frame Nobuyuki Idei is the chairmanCEO of Sony Corporation Sonys top competition is Matsucensoreda Phillips Electronics and Time Warner wwwhooverscomsony Sony has 7 US divisions and 78 worldwide In 1996 they went to 3 separate operating units within the corporation They breakdown into Sony Music Entertainment Sony Pictures and Sony Electronics As of March 6th Sony stock has quadrupled in the last year It has risen from 7168 to over 300 sending their market valuation soaring to 133 billion Li Kenneth p 31 Sony is known for having their nose in just about everything Sonys line of products is much more in depth than Pioneers Sony has audio video television
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