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Starbucks offers whole bean coffees and sells them along with fresh rich-brewed coffees Italian-style espresso beverages cold blended beverages a variety of pastries and confections coffee-related accessories and equipment a selection of premium teas and a line of compact disks However this is offered primarily through its Company-operated retail stores With Starbucks Coffee On the Go we can offer our customers the next step Allowing the customer a service to purchase most of these items from the comfort of their car They will be able to order whole bean coffees fresh coffee all the beverages provided in the store along with pastries and snacks without ever getting out of the car b Distribution Strategy Starbucks operates over 5000 coffee shops These shops are anywhere from office-buildings to airport terminals Nonetheless there is still room for expansion Starbucks On the Go should remain in the United States in its primary stages In order to offer our customers this service there are modifications that need to be done to our current stores as well as adding some new Starbucks On the Go drive thru stands in convenient locations Current stores that can accommodate a drive thru window will make the necessary modifications In the primary steps of this expansion only a few selected stores will do so Selected locations will also have the Starbucks On the Go stand There will be dual drive thru windows to accommodate the amount of customers we can anticipate c Promotional Strategy For the Starbucks On the Go promotion special fliers with coupons should be distributed in stores as well as mailed to houses in the area For the first few weeks a complementary cookie or small pastry of some sort should be given to each customer when they present the coupon Given time it is likely that Starbucks On the Go will promote itself through the Starbucks name as well as the word of mouth through customers d Pricing Strategy Prices
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