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Company History Dr John S Pemberton in Atlanta Georgia invented Coca-Cola in May 1886 During the first year sales of Coca-Cola averaged nine drinks a day adding up to total sales for that year of 50 Today products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day The Company is the worlds leading manufacturer marketer and distributor of non-alcoholic beverage concentrates and syrups The Company and its subsidiaries employ nearly 31000 people around the world Syrups concentrates and beverage bases for Coca-Cola the Companys flagship brand and over 230 other Company soft-drink brands are manufactured and sold by The Coca-Cola Company and its subsidiaries in nearly 200 countries around the world Mission statement Our mission is to maximise share-owner value over time In order to achieve this mission we must create value for all the constituents we serve including our consumers our customers our bottlers and our communities The Coca-Cola Company and its subsidiaries our Company create value by executing a comprehensive business strategy guided by six key beliefs consumer demand drives everything brand Coca-Cola is the core of our business we will serve consumers a broad selection of the non-alcoholic ready-to-drink beverages they want to drink throughout the day we will be the best marketers in the world we will think and act locally We will lead as a model corporate citizen The Companys operating management structure consists of five geographic groups plus The Minute Maid Company The North America Group comprises the United States and Canada The Latin America Group includes the Companys operations across Central and South America from Mexico to the tip of Argentina The Greater Europe Group stretches from Greenland to Russias Far East including some of the most established markets in Western Europe and the rapidly growing
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