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Bama Pie Limited IIntroduction Bama Pie Limited is a company that reinforced quality as a way of life Bama Pie has been the single source supplier of pies to McDonalds US operations By providing top-quality pie products and never missing an order Bama had been able to expand its core pie business by landing 50 percent of McDonalds oven-ready prebaked frozen biscuit needs Another major customer includes Pizza Hut for which Bama was producing approximately 25 of its bread stick requirements Bama Pie produced more then 1 million pies per day from facilities in Tulsa Oklahoma for McDonalds The History of Bama Pie dates to 1927 when Henry C Marshall decided to utilize the pie-baking talents of his wife Cornelia Alabama Marshall to provide employment for himself after a lengthy period of being out of work The companys CEO now was 38-year-old Paula Marshall-Chapman who succeeded her father in 1985 as a chief executive officer of the company IISituation Analysis SWOT AStrengths iQuality has always been the companys top priority The company had instilled a total quality management discipline in its approximately 600 employees through extensive training and educational programs offered through the in-house Bama Institute Even fork truck operators have gotten involved in helping solve the inventory adjustments problem iiLong-term relationship with McDonalds has allowed Bama Pie to grow along with McDonalds as one of its key suppliers iiiDiversity of expertise Paula reshaped the management team significantly and assembled a highly professional staff with an average age under 40 The team members are all well-educated experienced and young they can serve the company for a longer period of time ivBEBOPP In 1990 Bama instituted the Bama Employees Bonus on Profit Plan to provide bonus incentives to all employees in the company The plan was based on an annual return on sales objective that was established by Marshall-Chapman The profit-sharing plan is a good way of getting employees involved
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