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DELL COMPUTER Company Summery Dell Computer Corporation was established in 1984 and today ranks among the worlds largest computer systems companies Dell pioneered the concepts of selling personal computer systems directly to customers offering build-to-order computer systems and providing direct toll-free technical support and next-day on-site service The company designs and customizes products and services to end-user requirements and offers an extensive selection of peripherals and software Dells complete range of high-performance computer systems include Dell Dimension and OptiPlex desktop computers Latitude notebook computers and PowerEdge network servers The companys products and services are sold in more than 140 countries and territories to customers extending from major corporations government agencies and medical and educational institutions to small businesses and individuals The company employs approximately 11000 people Headquarters are located in Round Rock Texas with manufacturing facilities in Austin Texas Limerick Ireland and Penang Malaysia Dell Computers business strategy is centered around its direct business model and customer-focused initiative aimed at delivering the best customer experience through direct customer relationships cooperative research and development with technology partners custom-built computer systems and service and support programs tailored to customer needs Dell believes that this approach provides it with several competitive advantages The approach eliminates the need to support an extensive network of wholesale and retail dealers thereby avoiding typical dealer mark-ups avoids the higher inventory costs associated with the wholesaleretail channel and the competition for retail shelf space and reduces the obsolescence risk associated with products in a rapidly changing technological market In addition direct customer contact allows the Dell Computer to maintain monitor and update a database of information about customers and their current and future products and service needs which can be used to shape future product offerings and post-sale service and support programs This direct approach combined with the companys efficient procurement manufacturing and distribution processes allows the company to bring relevant technology to its customers faster and more competitively priced
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