scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,874
McDonalds vs Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonalds organization the first issue we will examine is their company goals McDonalds has a goal of one hundred percent total customer satisfaction However they do realize that this goal is not always attainable Therefore if for any reason they do not meet that goal they will do whatever it takes to correct their mistake McDonalds has a second company goal that sets them apart from most of their competitors McDonalds was founded on the principle of giving back to the community and that remains one of their primary goals today Through their charities Ronald McDonalds House and Ronald McDonalds Childrens Charities McDonalds has pumped millions of dollars back into the community over the years McDonalds customer service policy is laid out in the McDonalds Guarantee The McDonalds Guarantee states Your food will be hot Your service will be fast and friendly And your drive-thru orders will be double-checked right If youre not satisfied well make it right Or your next meal is on us Guaranteed The customer service procedures of McDonalds are centered on focusing on one customer at a time They are more concerned with the quality of the service than the speed of the service Employees usually take only one order at a time They then prepare that order while the customers wait After the present customer is satisfied they move on to the next customer This procedure allows great accuracy and quality but lacks speed McDonalds climate was not very appealing Everything appeared to be focused around the business instead of the customers Employees were working at a rapid pace but it seemed like they had no time for customers They acted as if it was a burden for them to stop and answer a simple question or refill a drink The atmosphere was also very noisy There was constant beeping banging and yelling coming from the service area
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA