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This paper will examine the portrayals of women in two different gender-based magazines through their respective editorials articles and advertisements The first magazine is titled Complete Woman This is a general interest publication that concerns itself with issues of health fitness dating and relationships romance sexuality and self-help articles The second periodical titled Womens Sports and Fitness emphasizes both participatory and spectator sports It includes articles about health fitness women athletes emerging sports trends and attitudes Both magazines are directed toward women with the majority of material being written by women as well It is noteworthy that the editors-in chief are female as are most of each publications staff It seems somewhat ironic that the publisher of Complete Woman is male The editorial section of Complete Woman is directed at three categories of women those who are single those who have been divorced and those looking to keep their present relationship It introduces writers of erotic confessions to women seeking to put the spark back into your love life If your love life is not working to your satisfaction the editor suggest trying creative divorce Of course with all this turmoil comes a survival guide to help work your way beyond betrayal into new strength Womens Sports and Fitness on the other hand discusses the benefits of being able-bodied If I can change a tire Im set writes the editor She poses the question of what is confidence and asks the reader to consider the different skills that women at the turn of the century were expected to accomplish These included learning to play a musical instrument P 2 to entertain guests ballroom dancing the fine art of table setting and sewing Although knowing how to sew is admirable and could come in handy for replacing lost buttons WSF thinks it is time for women to have a new list of things they should be able to do in the
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