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Word Count: 910
Developing an accurate definition for the word privacy that applies to everyone could easily be described as a tedious task A brief overview of the subject suggests that many consumers are being profiled into databases that will enable internet advertising moguls to give you only the news you want Cobb 439 This speculation proves to be reasonable judging by the fact that it is already occurring The conflict lies in the further speculations of these advertising techniques Some say that this method of endorsement will shape a democratic public into a diversity-deprived nation Others appreciate the convenience embellish in the hospitality and welcome the exploitation of further technological advancements After viewing both point and counterpoint arguments the justification of the word privacy remains unclear However the counterpoint proceeds to gain better credibility through the use of less speculation Russ Cobb a graduate student in Spanish at the University of Texas at Austin introduces an interesting theory regarding the importance of ones ZIP code Cobb elaborates by requesting your ZIP code in all online transactions advertisers are allowed to construct a general profile of your interests Cobb 439 This theory holds good reasoning and for that matter deserves further speculation Cobb views this system as a way to objectify the human consumers making each individual a number that spends numerous hours participating in online transactions Each consumer is then profiled into subcategories and guided through the Internet Leviathan by twenty-something techies with six figure salaries Cobb 439 Claiming that the Internet is a multi-headed monster is quite a metaphor It is obvious that this author is at conflict with the technological advancements that the Internet provides as a whole It is possible then that ad hominem arguments based on his Cob bs perception of the Internet may be the bulk of motive behind protecting consumer privacy Cobb uses the term tailor in reference to the ability of multinational marketing corporations to profile ones life
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