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Women are mostly found in house product and apparel-related advertising such as furniture jewelry cosmetic and other shopping These products are based on women desire Men appear in broad range of ads from Brick fix to Law firms 3a What are the characteristics and abilities associated most frequently with a maleAs a matter of course men do not appear in Jewelry or Cosmetic advertising Most of the men who appear in ads for places such as law firms or home repair centers are the actual people who work in those fields The Physical appearances of the male models are not the most important traits The ads of which men are used are mostly related to business activities In the massage chair ad three actor lounge back inn the chairs This as reminded me of a scene of a tired man from work laying back and relaxing on the massage chair In the ads for blue-collar jobs such like window installation and house remodeling men are seen working with a blueprint in his hand The men in the ads are working in a more dynamic scene rather than statically as a modelMen are also shown more often in ads for professional and technical services In the case of ads for law firms and Brick fix although the image of a man is merely a profile picture it gives the viewers a sense of confidence and trust We can easily identify the fact that men dominate the advertisements of professions that require specific requirements or certificationsTo sum up the ads with men makes the readers assumption that the men are work oriented and men are more in charge of intellectual and skillful work than women The ability of men might be going to exhibit the power of this society3b What are the characteristic and abilities associated most frequently with a femaleWomen seen in the ads were appeared to be confident That means that most women act as
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