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Virgin vs Qantas In making a comparison of the offerings between the two airlines Virgin and Qantas there are a variety of methods one can use to show the differences between the services offered and their various prices which will be looked at Primarily the marketing mix aspects of price and promotion will be concentrated on for this assignment when looking at various attributes product description pricing structure and product variations When comparing these two companies one must look at brand image To look at brand image in the aspect of these two very different airlines makes it easier to determine why they are so different and why their products and services differ so greatly Both companies target different markets Virgin targeting a market who are ready to save money in exchange for the lack of comfort and aesthetics whilst Qantas target a market who prefer an aspect of prestige The image is reflected on the markets the two airlines target in this case budget versus quality Both Virgin and Qantas have tangible and intangible aspects of the products and services they provide their customers The tangible aspects are visible from the airport terminals presented by the respective companies Virgins terminals look much more makeshift than that of the more prestigious Qantas The feel of the Qantas terminal gives its occupants more of a feel for the comfort they offer which is just another reflection of the brand image of the two airlines The Qantas prices may be a bit dearer but they do offer food and drinks at no extra cost whereas Virgin sell foodstuffs during their flight though the culinary aptitude of both companies leaves much to be desired seemingly more so for Qantas from my personal experiences As for the seating and facilities Qantas have a much more luxurious outlook on both dcor and their toilets as well as accessibility and legroom For a short trip like that
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