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Word Count: 673
On Art of Movie Posters A movie poster being one kind of advertisement is mainly serving the needs of the moviemakers whose ultimate purpose was to popularize the movie and thus make more profits To make a successful movie poster designers have to really give much thought to it The two posters here one for the movie Youve Got Mail and the other for the movie Sword Fish can to a great extent show the art of designing a movie poster and how it works efficiently as expected The Youve Got Mail poster resembles that of the second one in several ways Firstly not only the Youve Got Mail poster but also the other one provides a special feeling associated with the story and resonates among people However while the two stories are both built upon the internet and computers the two posters differ from each other a lot In the first poster--that of Youve Got Mail the whole atmosphere is relaxing and pleasant with the smiling faces of the main actor and the main actress appearing in the upper side and the sweet embracement of the happy lovers standing on a huge keyboard with a dog biting the mans coattail We will have an unconscious impulse to join in and feel like sharing the happiness and enjoyment of the persons inside the story On the contrary the second one gives us a completely different feeling with darker and gloomier visual effect The scene makes us feel mysterious Computers wires the word SWORD FISH and PASSWORD ACCEPTED on the screen of the central computer all help inspire our curiosity about the movie what does the code Sword Fish mean What is the password And this curiosity and willingness to take adventures together with our heroes also lead more people to watch this film So although the ways of advertising movies are different the two posters established settings based on their own story and
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