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Competitive Analysis Industry competitors by product Gateway Compaq Hewlett-Packard and IBM are Dells top competitors Dell sells directly to consumers via the Internet and telephone Dells product is build to order computers including desktops workstations network servers and laptops Dell offers a wide range of optional peripherals such as monitors cable video modems and data storage Dell also includes several vendor options such as Kingston Technology Microsoft 3COM Cisco Systems Dell is the world leader in direct sales of computers Gateway sells desktops laptops workstations and servers via the Internet and telephone Gateway has introduced their country stores offering consumers a first hand look of their products Gateway is 2 in the direct sales computer market Gateways chairman and founder Ted Waitt owns 44 of the company and his brother Norm owns 8 of Gateway Currently Compaq is the 1 PC maker in the world with about 12 of the market and is the third largest computer firm in the world Compaq offers a similar product line to Dell with one difference Compaq is available in department computer stores such as Best Buy Compaq also offers their customers the option to configurepurchase computers via the Internet Compaq has joined forces with Digital and Tandem to offer customers additional support and services The Compaq and Digital team promises the whole enchilada a complete range product and services for consumers and in addition turning up the heat in the computer market Hewlett-Packard HP the worlds second largest computer company behind IBM that offers a wider range of products and services such as printers digital image lines and thin client machines HP is teaming with Microsoft and Intel in producing new products for example HP and Intel are working on a next generation chip to run other operating systems besides MS Windows HP offers their computers via the Internet allowing for custom configuration but not to the same level of detail or options as Dell or Gateway IBM
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