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Executive Summary The following marketing plan gives a review about the paper industry company Metso Paper Furthermore we focus on the Business-to-Business relationship Metso has with its customers and partners The first part of the available report contains a brief introduction about the Metso Corp and its business field Metso Paper It shows a company profile the company history in brief and some key figures about Metso Paper In the second part we analyse the actual situation and give an overview about the paper machine market the competition and the product we want to offer Furthermore this part contains Porters Five Forces a SWOT analysis gives keys to success and information about the production process The B2B - Marketing strategy is the third part of this report and show the mission target markets and the marketing mix for our product - paper machines In the fourth part we explain the financing of our marketing plan and show a sales forecast calculation of contribution margin expense forecast and the marketing expense budget With the fifth part we give an overview about the controls and how we organise all the marketing actions IV 1 Introduction 11 Company profile Metso Corporation is a global supplier of process industry machinery and systems as well as know-how and aftermarket services The Corporations core businesses are fibre and paper technology rock and minerals processing and automation and control technology The corporation is divided to 4 business areas Metso Paper Metso Minerals Metso Automation and Metso Ventures Metso has business operations in over 50 countries The most important customers operate globally in the pulp and paper industry the mining construction industries aggregate production the energy and process industry and the mechanical forest industry This marketing plan is specifically for Metso Paper and its new product One-Sider wrapper Metso Paper is a global supplier of papermaking tissue making pulp making and board making lines It serves pulp paper tissue and board manufacturers
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