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Word Count: 7,815
Contents List of abbreviations III Executive Summary IV 1 Introduction p1 11 Company profile p1 12 Company history in brief p2 13 Metso Paper structure p2 131 Paper Business Line p3 132 Board Business Line p3 133 Tissue Business Line p4 134 Fibre Business Line p4 2 Situational analysis p5 21 Paper machines - Market summary p5 211 Market Needs p6 212 Market Trends p6 213 Market Growthp7 22 Porters Five Forces p8 23 SWOT analysis p9 231 Strengths p9 232 Weakness p9 233 Opportunities p9 234 Threatsp10 24 Competition p11 241 Saimatec p11 242 Voith Paper p12 243 Metsos own competition position p13 244 Financial figures in 2004 p13 25 Product offered p14 26 Production p16 27 Keys to success p18 3 B2B - Marketing strategy p20 31 Mission p20 32 Target markets p20 32 Marketing Mix p22 321 Product p22 322 Price p22 323 Place p23 324 Promotion p23 4 Financials p24 41 Sales Forecast p24 42 Calculation of contribution margin p24 43 Expense Forecast p25 44 Marketing expense budget p25 5 Implementations p26 51 Controls p26 52 Marketing organisation p26 Literature and Sources V Appendix VI List of abbreviations AEX Euronext Amsterdam stock exchange B2B Business-to-Business Corp Corporations EU European Union EUR Euro qv quod vide RD Research and development ROI Return on investment TBE The Benchmarking Exchange III Executive Summary The following marketing plan gives a review about the paper industry company Metso Paper Furthermore we focus on the Business-to-Business relationship Metso has with its customers and partners The first part of the available report contains a brief introduction about the Metso Corp and its business field Metso Paper It shows a company profile the company history in brief and some key figures
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