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Introduction to Advertising Political Ad Critique 102300 Founded in 1971 the Libertarian Party is Americas largest and most successful third party The Libertarian presidential ticket appeared on all 50 state ballots plus DC in the past two elections and is on every ballot in the 2000 election Currently 170 Libertarians hold elective office more than twice as many as all other third parties combined The Libertarian Party is a self-proclaimed grassroots political organization encouraging citizens to join their campaign to restore the American dream of liberty and justice for all IIn November the official Libertarian candidates for President and Vice President will be Harry Browne and Art Olivier A current ad for Harry Browne for President however does not necessarily convey the message of the Libertarian Party to the average audience member An odd combination of slapstick humor aggravating clichs and radical political thought does little to gain votes or even approval for Harry BrowneThe idea is simple Browne wants to remedy the fraudulent Social Security system in the US Libertarians believe that Americans should not have to depend on politicians for their retirement Instead of a straightforward approach to the political commercial Browne starts and ends his denouncement of Social Security with an almost cartoon-like scene An elderly man sits down to breakfast and before he can eat it is whisked away replaced by a can of cat food The voiceover then reads a play on one of the most overused clichs of the 90s This is your breakfast This is your breakfast on Social Security Any questions Goofy cartoon sound effects like a rooster crowing and a boing when the mans eyes bug out at the sight of the cat food simply add to the nausea-inspiring garishness of this commercial In a flash the audience is transported to a typical political ad a politician extolling his campaign with the American flag waving patriotically in the background He then insists that the
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