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As an electrical associate at Lowes Home Improvement Warehouse I have been able to observe Lowes product line and the relationship Lowes has with their vendors Understanding these attributes is an important aspect of customer service When a customer comes into the store they expect the associate to have knowledge of each brand that Lowes carries so it is important that there is open communication between the vendor and the associate The branding strategies of Lowes are important in achieving good customer service As an electrical associate it was clear to me that Lowes customers came in for a variety of products Lowes was an extremely large store which allows it to carry breadth as well as depth of merchandise Lowes offers a variety of national and a few private-label brands to serve the customers needsThe national brands are the brands that the associates were instructed to push These brands had more brand equity which gave Lowes a higher mark-up The top brands at Lowes include Hunter ceiling fans and light fixtures Square D electrical panels Sylvania light bulbs and Eagle plugs and switches These are the highest quality and most profitable brands that Lowes sells The customers that come into the store with any basic knowledge are familiar with these brands and their quality Lowes also carries national brands such as Catalina light fixtures Siemens electrical panels and Supreme light bulbs These brands offer the customers moderately priced options to the top brands I personally sold a lot of these products because I knew from experience that the quality difference between Square D and Siemens for example is minimal at best These national brands that are available at Lowes are also sold at most other home improvement stores This at first seems to hurt customer loyalty If a product is available at many locations then the customer feels that they can go anywhere and buy it The difference at Lowes is the service and
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