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About the company Mercedes S 500 Mercedes is a leader in the automobile industry and the reason for its success is its cars One of the leading models is the Mercedes S 500 which made its debut in autumn 1998 Marketing Mix Product Features Includes high-tech innovations like Pre-Safe pre-crash occupant protection system It can detect an impeding collision in advance and puts the vehicle and the occupants on standby It tightens the seatbelts and also adjusts the front seats The model year 2003 S-class will inaugurate this safety concept The look of the car has also been changed with a wider bumper in front allowing air intake Brand Name Mercedes has been one of the pioneering car companies introducing newer features and coming up with new car designs This has established it as a well known and respected brand famous for its quality and its well engineered cars which have met with customers satisfaction and have fulfilled customers demands Added-Services The company can be easily reached via the internet and they also have many offices in each sector of the area where the Mercedes personnel can be easily reached Mercedes comes up with new schemes every year to meet with customers demands They also provide free-service to cars for a limited number of kilometers and there are many discount schemes which are offered to the customers during special seasonal offers or during the Dubai shopping Festival they allow draws to be held in which there is a chance to win a Mercedes Price Pricing Strategy Mercedes prices fluctuate with the European economy and depending on the competition in the global market from other car companies Discounts The Mercedes gives discount during special shopping festival or gives occasional discounts like on Christmas or any other occasion Promotion Advertising They promote their cars using newspapers billboards set up near roundabouts and the local tv stations like Dubai channel 33 and Abu Dhabi channel
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