scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,544
In our society corporate advertising or more accurately labeled corporate propaganda is delivered through advertising and public relations Advertising companies are constantly targeting specific audiences and taking advantage of uninformed consumers This multi-billion dollar transnational industrys propaganda campaigns affect private and public lives every day Advertising agencies definitely have an idea of the audience who buys their product when they make up their ads Sometimes these targeted audiences are misled into buying products based upon strategies advertising agencies use to lure customers in Public Relations firms that most people have never heard of such as Burson- Marsteller Hill Knowlton and Ketchum are working on behalf of a myriad of powerful interests These powerful media moguls of the advertising industry went very much uncontested for many years However the ever-increasing consumer organizations are putting more heat on them to be more truthful and less deceiving Consumer organizations such as the Better Business Bureau and the Center for Media and Democracy have been created to bring awareness to the public about products that are misleading These organizations define their missions as consumer assistance protection andor advocacy FCIC 1 The majority of these consumer organizations develops and distributes educational and informational materials about consumer products In 1995 Common Courage Press published a book by John Stauber the founder of Center for Media and Democracy called Toxic Sludge is Good For You Lies Lies and the Public Relations Industry While advertising agencies continue to look for the best marketing techniques consumer agencies counter by bringing awareness about the real purpose and nature of advertising practices Advertising which is defined as any openly sponsored offering of goods services or ideas through any medium of communication has gone through dramatic changes over time Advertising used to be informational and essentially told you that a product existed where it could be found and what it was used for Today advertising talks about the products status and attributes that
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA