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IExecutive summary KURO-a part of the bike organization provides education of cycling productcomponents and services for the market The following strategies have been specifically designed to address the issues which emerged form the plan 61550The environment and factors analysis the overall environments 61550SWOT analysis to find out which opportunity could work effectively 61550Goals will achieve by the following objective and strategies Via the marketing mix and target segmentation Time limitation will be running with the next 3 years New product line will introduce in the exist market Communication values by medium important for our organization to compete with competitors Our proposal of the plan is considering scope of company strengths and weaknesses core competencies and marketing capabilities moreover product and market and market review such company and product review category and company sales behavior trends pricing distribution and competitive review also are including our consideration Especially the target market effectors consumerB2B targets product awareness attributes and trail retrial data Following the tactical marketing mix tools to set up the future plan which is including lproduct branding packaging pricing lDistribution personal sellingservice promotion events advertising message lAdvertising media lMerchandising lPublicity Evaluating all the strategies mix tools to increase our net profit and reputation of future marketing positioning IISituationfactors Analysis Background Company situation Kuro is in the bike market and we are the manufacturer to produce bike and use market intermediaries For example retailer they sells our bike to our ultimate customer Competitive situation Market share 1428 6 competitors Competitors Firm 14 and 67 6 competitors are having the same market share and brand awareness with us And they also selling mountain bicycle Economic issues In the fact of the economic every household in USA uses 13 of the income to operate the motor vehicle The money fact
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