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Gillette is leading worldwide home applicants such as razor battery electronic and manual toothbrush manufacturing company On April 14 1998 the company introduced the worlds first triple blades razor and begun to sell July 1 1998 in the United States and September in the Western Europe Since Gillette launched new razor in 1998 the company expected high returns in short-term however the result of the new product has been defined yet SWOT ANALYSIS - Key Learning The areas of the internal factors are Finance Management Manufacturing Market position Personnel and Research Development All these factors can be defined as either strengths or weakness or both First of all the company as a whole gained net sales amount of 101 billion dollars and net income of 14 billion dollars for the 1997 due to acquire leading battery company Duracel in 1996 and grow of Sensor Excel razor As a result company could spend 1 billion dollars to invent Mach 3 which is triple blades razor Even though Gillette had sufficient fund to invent the new product the company took high risk of financial side that if the new products sale does not reach to companys expectation the company will face shortage of capital resources and can be lead to bankruptcy But if Mach3 turn out to be a New Coke or McDonalds Arch Deluxe much-hyped new products that were mostly duds and fizzle- the gloom will be heavy from Gillettes corporate headquarters in Bostons Back Bay to the South Boston factory that Gillette has overhauled to produce 600 million Mach3 blade cartridges per year or about half of Gillettes annual target of 12 billion Mach3 blades Boston Globe 41598 Since Gillette introduced Mach3 in April the company changed its manufacturing tools to produce Mach3 South Bostons factory Gillette already spent 300 million dollars for advertising and promotion worldwide for the year that company introduced new product The amount is twice as much
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