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Lyndon B Johnson and Richard M Nixon were presidents during one of the most turbulent periods in American history Both grappled with significant social unrest and the question of whether to continue involvement in the Vietnam War Although these two presidents faced similar problems during their presidency their presidential style and approach to these problems was fundamentally different However Johnson and Nixon shared a willingness to mislead the public and their associates in order to pursue their own course of action Johnson and Nixon had fundamentally different presidential styles which explains much of the differences in their approaches to domestic and foreign policy Johnson had a grandiose and domineering political style which he learned in part from his father who was a local politician in Texas He was gifted at persuading people to his point of view often relying on heavy-handed tactics that have been referred to as The Treatment The Treatment included supplication accusation cajolery exuberance scorn tears complaint the hint of threat Its velocity was breathtaking and it was all in one direction Interjections from the target were rare Johnson anticipated them before they could be spoken Mimicry humor and the genius of analogy made The Treatment an almost hypnotic experience and rendered the target stunned and helpless Dallek Johnson used deception charm and coercion to achieve the support of persons with very different opinions Achieving political consensus was something Johnson did well and he sharpened these skills while serving as a US Senator from Texas Although Johnson sought to control the actions of those who were necessary to achieve his will he also suffered from a deep-rooted neediness a desire to be liked by everyone to outdo his predecessors and to be known as the best president in American history He always wanted the approval of his advisors and the
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