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Word Count: 1,136
1 Daymond with his sense of style and active awareness of the simplicity of other products brought a number of qualities and resources to act as a start up of a new business firm since he has grow up in a hip-hop rap style culture he has already seen the different styles and qualitys in the way hip-hop stylist have presented themselves Having this awareness most likely made it easier to put together a sportsman-black cultural look into a line of clothing that had a lot of popularity advantages With the rap style trends rapidly extending above and beyond urban areas the whole idea of producing a new clothing line was not far off One set back is the inability to produce large amounts Thats where Daymonds available resources played a critical role It was his ability to sell the idea to his peers or his peers acting as good friends that made production a possibility Which led him to the opportunity to present his product to another great resource LL COOL J himself a model spokesman for this particular type of active wear In turn this made the product available to be seen by millions of young star struck turn of the century generation X-ers who hold a vast amount of inspiration to stay within the newest and coolest styles that the late 90s and beyond have to offer By now Daymond had passed the popularity contest but he still needed top of the line stores to sign contracts with With that in mind he also needed to have a production line to assemble clothing and fill in orders Once he signed contracts to high facist stores that agreed to carry and sell his product his company had the chance to grow In fact they grew so much that almost every major department store owner across the country has carried the FUBU clothing
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