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Word Count: 668
Fixxreg is the dynamic name we chose for our product Our first goal is to create a name that sticks out in our consumers minds Our product provides an everyday service to help young professionals the generation Xers Each weekday the one thing on young professional minds at work is sleep Going with this idea we created the catchy slogan Get your Fixxreg This slogan states our products name and tells our consumers to do something Get your Fixxreg and their problems with early mornings will go away Each weekend when it is time to play the slogan tells our consumers to Get your Fixxreg-making Fixxreg an experience to indulge in As we all know weekends are made for indulging in the things we cant or wont do during the week There are a vast number of promotion methods to choose from and finding the best method that will allow our product to flourish in the market is a challenging step There are two main benefits to our promotion campaign The first benefit to our campaign is the pull method with out strategy of marketing our products to individual that has certain needs it will in turn make the consumer push the retailer who pushes the wholesaler who gets the agents to purchase the product from producers With this method the supply is based on the demand from the consumer So we can stipulate who gets Fixxreg and how much of it they get We at Red Bullreg believe that the promotion methods we are going to use for our product line well help advance expodentionally Radio Advertisement Since we are focusing on Xers who are young working professional then radio advertisement will be a major part of our promotion Even though Xers are not large fans of radio use the majority of the working class listens to the radio at least twice a day and may listen at work as well Our radio
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