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The effect of cigarette and tobacco advertising on modern youth is vastly overrated While both political and health activists insist otherwise todays adolescence choose their habits addictions and desires ultimately out of their own free willIncreased opportunity for advertising within todays society undeniably leaves todays youth more succeptible to many forms of psychological manipulation Teen-agers are now living in a society guided by unprecedented and highly unreliable sources of mass media With their prefered source of information rapidly switching from the newspaper radio and television to the questionable and undependable internet modern youth is being forced to be much more scrutinizing of the information they encounter While in previous generations advertising had a direct effect on the actions of a population nowadays in order to survive the swelling information super-highway teen-agers along with all other active members of society are being forced to question the obvious and separate true and false Cigarette advertising is just a small part of the overloaded hype faced by todays youth While in previous generations this advertising would be digested quite naturally now adolescents are being forced to take a much more critical approach to this intrusive influence Thus the desired psychological manipulation that tobacco companies multiplying advertisements attempt to set upon todays youth is ironically being undermined by the very fact that advertisements such as their own now dominate society to the point where they can no longer be taken seriously Youth are now being forced to discern between believable and non-believable information Because of this their scrutiny of the formerly obvious advertisements has developed drastically Therefore as sources of media and information multiply the effect of cigarette advertisements as well as any other attempt at mental deception inevitably become less effectiveAlthough adolescents are becoming more aware of certain elements of society and their potential influences their ways of life will undeniably remain constant The harmful effect of tobacco is undisputed among smokers and non-smokers alike The motivations for
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