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Provider of online investing services It has established a popular branded destination Web site for self-directed investors It offers automated order placement and execution along with a suite of products that can be personalized Dow Jones Interactive As of September 30 1999 Etrade had 1551000 active brokerage accounts up 185 for the year with assets held in customer brokerage accounts in excess of 284 billion up 154 from last year We began offering online investing services through the Internet in February 1996 and it has been our most rapidly growing channel with transactions over the Internet and through online service providers representing more than 90 of our fourth quarter 1999 transaction volume Strategies used to gain new accounts The extremely strong gains in new brokerage accounts transactions and assets represent the success of our strategy to become the branded global leader and recognized authority in electronic personal financial services This strategy involves leveraging the powerful brand of ETRADE to increase new customer accounts and assets held in customer accounts by offering a unique and compelling online experience providing the broadest range of high value-added tools products and services enabling anytime anywhere anyway access worldwide to actionable information integrating a broad-based digital financial media strategy with existing product and service offerings expanding global coverage by launching new sites in four additional countries France Sweden the UK and Japan to complement our existing coverage in Australia New Zealand and Canada the acquisition of TIR in August 1999 and in January 2000 the acquisition of Telebanc TIR is active in equity fixed income currency and derivatives markets in over 35 countries and holds seats on multiple stock exchanges around the world Telebanc is the parent of Telebank an Internet-based federally chartered savings bank offering a wide range of Federal Deposit Insurance Corporation FDIC-insured and other banking products and services We pursue strategic relationships to increase our access to online consumers to build brand
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