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There are three major environmental forces that influence Canadian broadcasting industry these days One of those key features is the technology Continuously evolving technology has been a significant impact on policies and regulatory changes of CRTC The development of advanced technologies such as digital technology are able to replace the delivery of broadcast service from an analog mode to a digitally equipped universal addressable transmission The commission once acknowledged that the broadcasting system is currently in transition period which is primarily technology-driven This technology-driven transition period somehow arises a question Does this tend to subscribe to what Vipond calls technological determinism And answer should be Yes According to Viponds idea of technological determinism technology is an autonomous and relentless force over which society has little or no control over it It has great influences on our economy culture and the society Already in the face of advances and rapid changes of technologies the communications environment begins to put more emphasis on the carrier rather than the content Several initiatives proposed by CRTC are typical examples of it Society has little control over it Once it was out you must adapt it for better utilization Competitive broadcasting environment was also established with the introduction of satellite broadcasting system Canadian programming services suddenly face an increasing competition from US and foreign programming services The idea of consumer-driven TV also appears with the convenience of advanced technologies One of several initiatives by CRTC includes more customization of TV services offered to the subscribers New opportunities for cooperative ventures open up among the network companies As described above this technology-driven transition period has already shown impacts on many areas of our society as Viponds technological determinism predicted Once technology is in place the logic of that technology begins to play itself out within the context of further policy Therefore those changes due to advanced technologies must be committed to the regulatory framework of Canadian Broadcast Act so that
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