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Word Count: 833
In todays society the media has a great effect on what people buy The media has been telling us what to buy since the beginning of the printing press There is only one problem now industry is trying to target certain groups that are more susceptible to buy their products The most publicized of these big corporations are the people of the tobacco industry What does one think of when asked name a company that targets mostly underage kids Most everyone would say the tobacco industry They have been accused of purposely targeting minors in most of their cigarette ads for almost five years now More recently the allegations that our government has made toward the tobacco industry have been in the news We all remember the government hearings that were held not too long ago where the people of the tobacco industry denied having any knowledge that nicotine was addicting and that smoking causes lung cancer So how are we to believe them when they say ads are targeted toward people of the legal smoking age group As John Madigan a spokesman for the cancer society puts it Adults respond to claims of low tar and nicotine whereas kids respond to the Marlboro man and Joe CamelWhat do kids see when they look through a magazine I know as a young man the ads that catch my eye the most are those with the pretty girls or hot cars What are these ads trying to say Smoke my cigarettes and youll have a party twenty-four seven hot girls begging for a smoke No but thats exactly what some younger more impressionable teens think After all the tobacco companies know that the average age when lifetime smokers start now is 125 A study done by Dr King of the American Medical Association found that all the magazines patronized by young impressionable kids are the magazines with the highest saturation of these infamous ads Surprisingly the
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