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weIn Henry Fords book My Life and Work he clearly relays his opinion on how success can be achieved His thoughts can also be tied into the success of Tiger Stadium in Detroit Although the book is not at all modern the basis of his opinions can be applied to modern times During the time this book was written Ford was observing a clear change in societys notion of success He says It is no longer a distinction to be rich As a matter of fact to be rich is no longer a common ambition People do not care for money as money as they once did This idea helped develop his notion of success He credits his business prosperity to a creed that is the basis of all his work Ford was so confident in his ideas that he went on to say that it is perfectly impossible applying these principles to avoid making a much larger profit than if profit were the main object The creed that he sets is compiled into four main ideas Summed up the first idea stated that there is no disgrace in honest failure there is disgrace in fearing to fail Ford goes on in his second idea stating that it is criminal to try to get business away from another manbecause one is then trying to lower for personal gain the condition of ones fellow-men to rule by force instead of by intelligence The third concept tells you to put service before profit And the final idea states that Manufacturing is not buying low and selling high It is the process of buying materials fairly and with the smallest possible addition of cost Basically the way he sees it if you work from the heart without initial intentions of profit then you will succeed Combine that with good old-fashioned hard work and you have the perfect recipe for success Ford 27 Tiger Stadium fits into
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