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Its fairly easy to change many of your marketing tactics and strategies on a periodic basis pricing packaging and product mix are among these flexible choices However distribution and sales decisions once made are much more difficult to change And distribution affects the selection and utilization of all other marketing tools There is a wide variety of possible distribution channels for AAA new service including Sales Force compensated by salary commission or both Telemarketing on your own or through a contract firm Cyber Marketing surfing the newest frontier TV and Cable direct marketing and home shopping channels Steps for selecting distribution and sales force representation include Identify how competitors services are sold Analyze strengths weaknesses opportunities and threats for your business Examine costs of channels and sales force options Determine which distribution options match your overall marketing strategy Prioritize your distribution choices Identify how competitors services are sold There are three primary distribution channels for services and estimated costs for each one Media sales This channel is composed of competitors who advertise in local city and county magazines newspapers and real-estate flyers Contractors and developers This distribution channel is composed of referrals from contractors and developers who receive a commission from home owners and buyers The contractors and developers are the sales personnel who expect a commission and entertainment Intermediaries These are independent organizations that will carry out a number of activities Merchants which include wholesalers and retailers take title to and resell the firms goods whereas brokers and agents do not buy or carry the producers products but help to sell these to customers by negotiating prices and sales terms and conditions on the suppliers behalf Determining which Distribution Options Match your Overall Marketing Strategy Channel No 1 Brokers and agents Because AAA acts like an insurance company now this would only be an addition service they provide just their customer base and contents would be owners in the food
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