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should have concentrated more on a particular to get better grade too broad a topic Measuring a potential business venture has many aspects which the international manager must be aware of in order to convey the correct information back to the decision makers Being ignorant to any of the aspects can lead to a false representation of the project and hence an uninformed decision being passed In order for a business to survive it must grow For growth to be optimal management must first be able to identify the most attractive prospective leads The country as a whole specifically geography government and financial aspects must be looked at in order to yield the best possible picture of the market a company wishes to enter Concentration should be placed on gathering reliable facts that are backed up by more than one source It is to be hoped that after creating a picture of the market managements analysis of the potential business venture and plan of action will be structured as to avoid losses and to find the most profitable scenarios The success of the multinational corporation lies on the shoulders of its management International management and organization-design expert Henry Mintzenberg says every CEO has three essential duties direct supervision development of the organizations strategy and management of the organizations boundary conditions Top managements responsibility at and beyond the organizations boundaries is largely a communication responsibility however no commonly accepted model exists for decision execution and assessment of communication opportunities Within even some of the largest and most venerable organizations the process used is haphazard and inconsistent The Wyatt Companys survey of communications professionals showed that just 581 percent agreed that their organizations communication objectives are linked to business objectives and 833 percent reported that their organizations conduct no formal review of return on communications investment CEOs must establish and reinforce an organizations image in public by viewing each target public as a client by doing
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