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And it ended with two astounding victories by the American Football League when the brash Joe Namath helped the New York Jets win Super BowlIII and the powerful Kansas City Chiefs spoiled the NFLs golden anniversary celebration by winning Super Bowl IV and positioned pro football forThat second quarter century began when the Cleveland Rams found a wonderful tailback at UCLA named Bob Waterfield whose gorgous movie starwife Jane Russell elicited more publicity than he did -- even on the sports pages Waterfield not only was named NFL rookie of the year in 1945 buthe led the Rams to the NFL championsip on the margin of a fluke safety scored when a pass thrown by Washingtons Sammy Baugh from his own endzone struck the cross bar of the goal posts and fell to the ground Under the rules of the time that was an automatic safety and brought the Rams aBefore the next summer rolled around the Cleveland Rams were the Los Angeles Rams and the face of pro football was changed forever bcauseexpansion had become a heady proposition and suddenly the Mississippi River barrier there were no major league teams in any sport west of StA NEW RIVALTHE ALL-AMERICA FOOTBALL CONFERENCE The NFL was not the first to place a major league team on the west coast because before the war ended already primed and ready to begin operationsin 1946 was the All-America Football Conference with a farseeing image that included two of its eight franchises in Los Angeles and San Franciscoand a shattering of the racial barriers that heretofore had made the sport an all white entity since 1933 The AAFC lasted just four years but it was a seminal influence on the post-war growth of pro football because it forced changes in the sport thatprepared it for the up tempo era of sports in post-war America This new league was the brainchild of Arch Ward the renowned sports editor
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