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Word Count: 609
The Role of Mass-Media in Society In the past century the boost of media with all its main components-television radio written press- has had a deep impact upon human societies The influence of mass-media can be identified both in ordinary peoples day-to-day lives and at the level of world politics It is not an exaggeration to say that media has become an institution One of the most debated issues of the beginning of the 3rd Millennium is whether this institution is not exceeding its prerogatives The initial role of media through its first form of manifesting the written press was clearly that of propagating culture within the masses This was the result of the influence of the Enlightenment Gradually it also undertook the job of publicizing information of public interest or news as we call them nowadays Up to this point the activity of the press is clearly beneficial playing an essential part in the formation of a mass civic conscience When radio and TV were invented a new function was passed on to the media that of public entertainment Normally if a minimal balance between all the elements presented above had been kept this wouldnt represent a drawback But the struggle for rating that is for an as large as possible hunk of audience has made the entertainment factor prevalent As a result in the present radios sound more like broken jukeboxes and most TV channels have become public circuses The wild promotion of film stars and music stars of which many are far from representing appropriate role-models for the youth idolizing them is only surpassed in bad taste by the permanent look-out for the shocking Mass-media has derailed from its original ideals instead of elevating its audience it adapts itself according to the audience Therefore people are given solely what they instinctually choose- fun This is the same as feeding a small child only with chocolate because this way he wont cry But
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