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I think that in order to increase sales to students and faculty the College Bookstore must address and improve the areas of merchandise selection staffing and merchandise organization My recommendations are based on the conclusion that these factors majorly contribute to the potential patrons decision to shop elsewhere The main competition is Waltons and the Campus Drug Store of which combined hold 72 of the students and faculty as patrons RESEARCH METHODS In response to your search for viable ways to increase sales to students and faculty I interviewed employees administered surveys to college students and faculty and conducted an independent observation to determine the college bookstores weaknesses and strong points From the data I compared the bookstore to the competition and to the ideal bookstore vision that was collectively described by the students and faculty MERCHANDIZE SELECTION My study shows that the College Bookstore has a definite issue in merchandise selection Of those sureveyed the individuals that chose the competition did so because they claimed that they had a better selection and that by going there they can get everything that they need in one stop My independent observation shows that there are a number of items carried by the competition that the bookstore does not carry These are insignia clothing gift items greeting cards magaines and candy and snacks Also although the bookstore does carry a selection of paperback books the selection is small and limited Of those carried categories of science fiction best-sellers and other non-fiction are less than that of the competition Of those surveyed the lowest scoring service issue is that of the selection of merchanidise INSIGNIA CLOTHING Karen Sweeney a manager for three of her eight years of employment at the bookstore feels insignia clothing and merchandise is a lucrative market that should be tapped into According to the information obtained in my independent observation and the surveys sweatshirts T-shirts and shorts
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