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Word Count: 332
I propose to develop a web site for anyone in the sunglass contact lens colored contact lens or laser vision correction market The most important features included in this site must be savings convenience and top quality products It is necessary to tie all aspects of the site together smoothly By this I mean the shopper must have the ability to purchase at any point In the site as well as the ability to get anywhere from anywhere We must outline our available products and services in such a way as to make it a No Brainer for anyoneOur available products must be outlined from the onset If vendors need to be contacted to develop a wholesale relationship then this must be taken care of as soon as possible We must assess which products will maximize our profit which will maximize our marketability and which are just of necessity to carry We must develop a database of products and maintain prices additions and subtractions accordingly One service I had in mind was to develop a free service for anyone interested in laser vision correction We can develop an application where the patient inputs hisher doctors written Rx or their contact lens boxbottle prescription and we can take this information and develop a sort of internet merge letter By this I mean we can send them an email response as to their current eye condition the best suited surgical procedure for their condition history of others w their Rx results and maybe even doctors in their area I understand this might take away from the promotion of INSIGHT but remember anything free keeps em coming back This will more marketing tool to draw people in rather than a service Also some production company or another could be contracted out to develop videos which we could sell to candidates doctors surgeons etc Dr Sopher could develop a video directed to practicing optometrists interested in sales techniques
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