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The purpose of this project is to identify and present a framework ofpractical steps required to launch a web-based tech startup Theresearch has been conducted and presented in a way so that the resultsare relevant for non-technical founders starting from just an idea andgoing through the lifecycle of the startup in a bootstrapping capacity To gather credible and accurate data to develop such a framework anactual web startup was launched by the researcher to document thereal-life findings for this research Starting from a set ofassumptions the project was guided by academic advice and the practicalrequirements that came up during different phases of the projectBased on the outcomes of the research a framework titled 7 stages to astartup has been proposed These seven stages are 1 Directionrefining the idea and developing a possible business model 2Initiation a roadmap of developing the productapplication 3Implementation organizing the requisite infrastructure and resourcesfor development 4 Execution managing the day-to-day routine of thedevelopment phase 5 Inauguration introducing the startup to themarket 6 Monetization steps and processes related to revenuegeneration 7 Optimization the ongoing process of improvement andadjustment leading to a transition into a mature business entityIt is hoped that this framework benefits budding entrepreneurs lookingto develop new e-businesses and addresses the perception people haveabout launching a new tech startup AcknowledgementI would like to begin by sincerely thanking the official in WMG who madethe final call on my admissions application Truly this amazing yearwould not have been possible otherwiseFor this dissertation my heartfelt gratitude goes out to my projectsupervisor Margaret Low for firstly accepting to supervise me with myvery vague and disjointed project proposal and then working with me allthroughout the year to refine expand on the concept all the whileallowing me the freedom to experiment Thank you for attempting to makeme an academic researcherI am truly thankful to the people who collaborated with me on the actualimplementation of the startup Their involvement during the differentstages enabled me to gather
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